MMDesign Studio International, Inc., was founded in 1993 and is focused on creating innovative CD and DVD storage solutions for customers. With the explosion of CD-ROM, audio, video and data disks, the founders realized that end-users would soon need a more efficient and effective means of storing and cataloging these disks.Not only are the jewel cases large and bulky, but it is nearly impossible to organize these cases in a way that makes them immediately retrievable. MMDesign solved the problem of CD and DVD storage with the development of their flagship product, DiscSox. By 1994, MMDesign launched the sale of DiscSox over the Internet and saw product sales jump significantly. The site provides customers with detailed product information, customer testimonials, “before and after” photos, FAQs, and application examples.